Blazon was created to solve many problems businesses face today.   As traditional marketing and advertising channels are diminishing businesses require progressive methods to market and capture new customers.  Blazon is a multi-channel marketing technology platform.  Its foundation based on the rapid deployment of online promotions and surveys, and the use of incentives to engage consumers.  Along with a depth of other tools, the suite contains important dashboards and analytics that help companies understand and manage campaign  effectiveness.

With Blazon companies can create amazing sweepstakes, photo, video or text / essay contests, along with captivating surveys and create engagement like they’ve never experienced before.  And these promotions can be built and deployed on all popular social networks and technology platforms.

One of the most significant historical problems facing online contest administrators running voting contests is that of fraud. Voters vote more than once, thereby skewing the results of a contest unfairly. This is prevalent amongst Blazon’s competitors. The typical method by which administrators have tried to solve the problem is to use IP detection – minimizing a number of votes coming from a specific IP Address. This is only effective to the extent that a voter registers votes from a single IP address or uses a single email address. It is only a backstop and is not reliable to protect against fraud. The Chief Ingredient team has solved this problem. Now full voter fraud detection is built into Blazon. This patent pending approach adds one additional and significant layer of differentiation to the Blazon platform. If your firm is considering running a photo or video or text voting contest, Blazon is the only choice.

Micah Johnson, Chief Ingredient’s founder and CEO said, “Clients have requested the most fortress-like contest fraud detection. We’ve delivered. Blazon’s fraud detection ensures that voting via a Blazon-built promotion is accurate and fairly represents the audience’s true feelings about user generated content. This is breakthrough technology and nobody in our industry has this.”

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About Chief Ingredient Inc.

Chief Ingredient was founded in 2007 with a singular purpose.  We leverage key marketing channels to dramatically improve digital impression to lead conversion rates.  We do this with easy web apps and great people.  Blazon, our proprietary multi-channel marketing technology dramatically increases conversion rates.  It uses incentives to encourage audiences to take action!  Blazon is the official social marketing suite of the Direct Marketing Association, and is used by national and local brands alike.  Chief Ingredient is TrustE compliant and we self certify with US-EU Safe Harbor requirements.

www.chiefingredient.com

www.blazonapp.com

Contact: Jim Bishop
619-365-9097

Blazon was created to solve many problems businesses face today.   As traditional marketing and advertising channels are diminishing businesses require progressive methods to market and capture new customers.  Blazon is a multi-channel marketing technology platform.  Its foundation based on the rapid deployment of online promotions and surveys, and the use of incentives to engage consumers.  Along with a depth of other tools, the suite contains important dashboards and analytics that help companies understand and manage campaign  effectiveness.

With Blazon companies can create amazing sweepstakes, photo, video or text / essay contests, along with captivating surveys and create engagement like they’ve never experienced before.  And these promotions can be built and deployed on all popular social networks and technology platforms.

We’ve added a new template so our customers can roll out creative new promotions rapidly.  We call it the “Modern Design”.  It is a beautiful template designed primarily for photo contests, but it also supports all of our other contest types.  The tabbed landing page allows for user generated content to be separated from entrant data and other landing page elements.   To date it has been used in a number of high profile promotions – including the recent Aquafina / Project Runway Giveaway.

Micah Johnson, Chief Ingredient’s founder and CEO said, “We added the Modern Template to provide yet another turnkey avenue for our clients to rapidly deploy Blazon promotions anywhere.  The template adds a bit of flair to our library of promotion templates.  Importantly, though, it is designed for maximum engagement and conversion.  This is a more relevant challenge when operating a user generated content contest.  We think we hit the nail on the head.”

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About Chief Ingredient Inc.

Chief Ingredient was founded in 2007 with a singular purpose.  We leverage key marketing channels to dramatically improve digital impression to lead conversion rates.  We do this with easy web apps and great people.  Blazon, our proprietary multi-channel marketing technology dramatically increases conversion rates.  It uses incentives to encourage audiences to take action!  Blazon is the official social marketing suite of the Direct Marketing Association, and is used by national and local brands alike.  Chief Ingredient is TrustE compliant and we self certify with US-EU Safe Harbor requirements.

www.chiefingredient.com

www.blazonapp.com

Contact: Jim Bishop
619-365-9097

Blazon allows companies to build beautiful online promotions and contests in minutes, provide sharing incentives, and convert those who engage into highly qualified leads.  Blazon is the fastest way to convert a digital impression to a sales lead.  It is especially useful in the travel segment where lead acquisition is a costly process, and data becomes stale quickly.

Through a series of giveaways linked to their websites Trafalgar uses qualifying questions (built into Blazon) to learn more about their prospect base for future marketing.  Trafalgar leverages strong incentives for engagement – such as trips to Italy or other beautiful destinations – to deeply engage their prospect and customer base.  Over 90% of promotion entrants answer qualifying questions.  And social sharing is very high as well.  Many recurring Blazon users generate over 100,000 qualified leads in their initial period of use.  This level of engagement is supported by Blazon’s very low barrier to entry and beautiful landing pages.

Micah Johnson, Chief Ingredient’s Founder and CEO says, “We enjoy seeing our customers experiencing extremely high levels of engagement.  The powerful combination of the Blazon platform, strong incentives, and meaningful content drives the creation of new prospects, new customers, and very high ROI for these clients.”

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About Chief Ingredient Inc.

Chief Ingredient was founded in 2007 with a singular purpose.  We leverage key marketing channels to dramatically improve digital impression to lead conversion rates.  We do this with easy web apps and great people.  Blazon, our proprietary multi-channel marketing technology dramatically increases conversion rates.  It uses incentives to encourage audiences to take action!  Blazon is the official social marketing suite of the Direct Marketing Association, and is used by national and local brands alike.  Chief Ingredient is TrustE compliant and we self certify with US-EU Safe Harbor requirements.

www.chiefingredient.com

www.blazonapp.com

Contact: Jim Bishop
619-365-9097

Blazon allows companies to build beautiful online promotions and contests in minutes, provide sharing incentives, and convert those who engage into highly qualified leads.  Blazon is the fastest way to convert a digital impression to a sales lead.

Cobra-Puma Golf (CPG) has built a series of promotions being deployed in a variety of social environments to support its multichannel marketing efforts.  CPG utilizes a number of Blazon’s advanced features, such as the incoroporation of social feeds on Blazon landing pages, and the extensive use of qualifying questions, to create highly qualified prospects and deep engagement with consumers.  99% of consumers answer CPG’s questions, and thousands of referral impressions are generated using their promotions.  CPG is creating new fans at a rapid rate.

Fusing performance and style, Cobra-Puma Golf (www.cobrapumagolf.com) brings a focus on innovation, technology, compelling design and superior performance with an edge to the global golf marketplace. Cobra-Puma Golf is a part of PUMA AG, one of the world’s leading sportlifestyle companies that designs and develops footwear, apparel and accessories.

Kirk Burtwistle, Chief Ingredient’s Manager of Client Support noted, “as a partner we’ve helped CPG deploy Blazon in a myriad of promotions and in a variety of very creative ways.  Their incorporation of feeds in the Blazon entry form in conjunction with beautiful content is engaging their consumer base quickly and effectively.”

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About Chief Ingredient Inc.

Chief Ingredient was founded in 2007 with a singular purpose.  We leverage key marketing channels to dramatically improve digital impression to lead conversion rates.  We do this with easy web apps and great people.  Blazon, our proprietary multi-channel marketing technology dramatically increases conversion rates.  It uses incentives to encourage audiences to take action!  Blazon is the official social marketing suite of the Direct Marketing Association, and is used by national and local brands alike.  Chief Ingredient is TrustE compliant and we self certify with US-EU Safe Harbor requirements.

www.chiefingredient.com

www.blazonapp.com

Contact: Jim Bishop
619-365-9097

Blazon allows companies to build beautiful online promotions and contests in minutes, provide sharing incentives, and convert those who engage into highly qualified leads.  Blazon is the fastest way to convert a digital impression to a sales lead.

Texas’ own National Guard (TNG) is leveraging the Blazon platform and building a series of giveaways to support its recruiting efforts.  TNG engages entrants and asks questions about their potential interest in the National Guard.  And so far, so good – with dozens and dozens of new recruit leads generated after only a week of use.  Blazon also allows for further outreach by proactively asking engagers if they want additional interactions.  TNG uses this feature for future recruiting efforts.

John Klearman, Chief Ingredient’s President, “Blazon is the most effective platform on the planet for engaging consumers as it incorporates incentives and removes barriers in its promotions.  It is an ideal tool for capturing highly qualified leads.  In addition to TNG using our product for long-term recruiting, L’Oreal recently used Blazon to engage potential interns.  Their promotion was very successful.”

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About Chief Ingredient Inc.

Chief Ingredient was founded in 2007 with a singular purpose.  We leverage key marketing channels to dramatically improve digital impression to lead conversion rates.  We do this with easy web apps and great people.  Blazon, our proprietary multi-channel marketing technology dramatically increases conversion rates.  It uses incentives to encourage audiences to take action!  Blazon is the official social marketing suite of the Direct Marketing Association, and is used by national and local brands alike.  Chief Ingredient is TrustE compliant and we self certify with US-EU Safe Harbor requirements.

www.chiefingredient.com

www.blazonapp.com

Contact: Jim Bishop
619-365-9097

The US-EU Safe Harbor is a streamlined process for US companies to comply with the EU Directive 95/46/EC regarding the protection of personal data.  The Safe Harbor Principles are established to prevent information disclosure or loss.  7 Key Principles must be adhered to:

• Notice - Individuals must be informed that their data is being collected and about how it will be used.
• Choice - Individuals must have the ability to opt out of the collection and forward transfer of the data to third parties.
• Onward Transfer - Transfers of data to third parties may only occur to other organizations that follow adequate data protection principles.
• Security - Reasonable efforts must be made to prevent loss of collected information.
• Data Integrity - Data must be relevant and reliable for the purpose it was collected for.
• Access - Individuals must be able to access information held about them, and correct or delete it if it is inaccurate.
• Enforcement - There must be effective means of enforcing these rules.

John Klearman, President of Chief Ingredient, notes, “We are pleased to have been approved by the U.S. Department of Commerce for self-certification.  We promote good stewardship of both client data and data created on our platforms.”

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About Chief Ingredient Inc.

Chief Ingredient was founded in 2007 with a singular purpose.  We leverage key marketing channels to dramatically improve digital impression to lead conversion rates.  We do this with easy web apps and great people.  Blazon, our proprietary multi-channel marketing technology dramatically increases conversion rates.  It uses incentives to encourage audiences to take action!  Blazon is the official social marketing suite of the Direct Marketing Association, and is used by national and local brands alike.  Chief Ingredient is TrustE compliant and we self certify with US-EU Safe Harbor requirements.

www.chiefingredient.com

www.blazonapp.com

Contact: Jim Bishop
619-365-9097

BlazonAuto is a vertical hands-off solution for use in auto dealers.  BlazonAuto turns customers into positive online reviews.  And it supports mitigation of potential negative online reviews by providing incentive for a customer to provide feedback prior to posting it online.  BlazonAuto also includes Blazon’s online reputation management dashboard (the ORD).  The ORD allows dealers to have a consolidated view of their online reputation in one central location.  It also allows you to see competitor online reputation data to see how you stack up.

Alane Boyd, Chief Ingredient Vice President said, “BlazonAuto is groundbreaking.  The way consumers shop for automobiles has dramatically changed in  recent years.  Seven of ten buyers look to online reviews and form immediate perceptions about a dealer.  Auto dealers have no choice but to pay attention to their online reputation and make sure it is stellar.  BlazonAuto enhances the dealer’s ability to respond quickly to a potential negative review, and, importantly, convert as many sales as possible into very positive online reviews.”

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About Chief Ingredient Inc.

Chief Ingredient was founded in 2007 with a singular purpose.  We leverage key marketing channels to dramatically improve digital impression to lead conversion rates.  We do this with easy web apps and great people.  Blazon, our proprietary multi-channel marketing technology dramatically increases conversion rates.  It uses incentives to encourage audiences to take action!  Blazon is the official social marketing suite of the Direct Marketing Association, and is used by national and local brands alike.  Chief Ingredient is TrustE compliant and we self certify with US-EU Safe Harbor requirements.

www.chiefingredient.com

www.blazonauto.com

Contact: Jim Bishop
619-365-9097

Blazon allows companies to build beautiful online promotions and contests in minutes, provide sharing incentives, and convert those who engage into highly qualified leads.  Blazon is the fastest way to convert a digital impression to a sales lead.

Aquafina, teaming up with Project Runway,  and their agency, Walton Isaacson, had a rapid turnaround requirement to develop a custom facebook photo contest called the Aquafina PureChallenge Design Contest.  The competition invited aspiring designers to submit an original Aquafina-inspired design, sketch or photo that showcased the pure essence of they they are with an association caption.  After submissions these entries were open to the public for voting.  Tens of thousands of impressions and engagements were created and the contest was an overwhelming branding and PR success.

Micah Johnson, Chief Ingredient’s founder and CEO said, “the Aquafina / Project Runway Pure Challenge Design contest was a perfect example of how we can leverage our Blazon platform to move rapidly and fulfill a signficant customer requirement.  Chief Ingredient was part of the tightly integrated team and under a short timeline we all created a huge success for both brands.”

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About Chief Ingredient Inc.

Chief Ingredient was founded in 2007 with a singular purpose.  We leverage key marketing channels to dramatically improve digital impression to lead conversion rates.  We do this with easy web apps and great people.  Blazon, our proprietary multi-channel marketing technology dramatically increases conversion rates.  It uses incentives to encourage audiences to take action!  Blazon is the official social marketing suite of the Direct Marketing Association, and is used by national and local brands alike.  Chief Ingredient is TrustE compliant and we self certify with US-EU Safe Harbor requirements.

www.chiefingredient.com

www.blazonapp.com

Contact: Jim Bishop
619-365-9097

San Diego, CA – (December 20, 2012) Chief Ingredient Inc., a leader in multi-channel marketing technology and services, is pleased to announce a new feature to its Blazon Multi-Channel Marketing Suite – Modern Templates.

Blazon was created to solve many problems businesses face today.   As traditional marketing and advertising channels are diminishing businesses require progressive methods to market and capture new customers.  Blazon is a multi-channel marketing technology platform.  Its foundation based on the rapid deployment of online promotions and surveys, and the use of incentives to engage consumers.  Along with a depth of other tools, the suite contains important dashboards and analytics that help companies understand and manage campaign  effectiveness.

With Blazon companies can create amazing sweepstakes, photo, video or text / essay contests, along with captivating surveys and create engagement like they’ve never experienced before.  And these promotions can be built and deployed on all popular social networks and technology platforms.

We’ve added a new template so our customers can roll out creative new promotions rapidly.  We call it the “Modern Design”.  It is a beautiful template designed primarily for photo contests, but it also supports all of our other contest types.  The tabbed landing page allows for user generated content to be separated from entrant data and other landing page elements.   To date it has been used in a number of high profile promotions – including the recent Aquafina / Project Runway Giveaway.

Micah Johnson, Chief Ingredient’s founder and CEO said, “We added the Modern Template to provide yet another turnkey avenue for our clients to rapidly deploy Blazon promotions anywhere.  The template adds a bit of flair to our library of promotion templates.  Importantly, though, it is designed for maximum engagement and conversion.  This is a more relevant challenge when operating a user generated content contest.  We think we hit the nail on the head.”

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About Chief Ingredient Inc.

Chief Ingredient was founded in 2007 with a singular purpose.  We leverage key marketing channels to dramatically improve digital impression to lead conversion rates.  We do this with easy web apps and great people.  Blazon, our proprietary multi-channel marketing technology dramatically increases conversion rates.  It uses incentives to encourage audiences to take action!  Blazon is the official social marketing suite of the Direct Marketing Association, and is used by national and local brands alike.  Chief Ingredient is TrustE compliant and we self certify with US-EU Safe Harbor requirements.

www.chiefingredient.com

www.blazonapp.com

Contact: Jim Bishop
619-365-9097

Blazon was created to solve many problems businesses face today.   As traditional marketing and advertising channels are diminishing businesses require progressive methods to market and capture new customers.  Blazon is a multi-channel marketing technology platform.  Its foundation based on the rapid deployment of online promotions and surveys, and the use of incentives to engage consumers.  Along with a depth of other tools, the suite contains important dashboards and analytics that help companies understand and manage campaign  effectiveness.

With Blazon companies can create amazing sweepstakes, photo, video or text / essay contests, along with captivating surveys and create engagement like they’ve never experienced before.  And these promotions can be built and deployed on all popular social networks and technology platforms.

Referral Incentives are designed to create an action by a contest or promotion entrant.  Blazon now has features built in supporting this concept.  The desired action is to refer others into the same contest or promotion.  The methods of referral include email or other social networks.  Almost all competitor platforms are missing this key ingredient.  The primary purpose of a referral incentive is to create additional brand impressions, additional prospects, and ultimately additional sales and customers for the brand executing the promotion.

Micah Johnson, Chief Ingredient’s founder and CEO said, “The referral incentive is a key ingredient in bringing more people into the “community” of a contest or promotion.  Engagement may be materially swayed by properly utilizing this core Blazon feature.  We are showing, once again, why Blazon is the leader in enterprise social marketing suites.”

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About Chief Ingredient Inc.

Chief Ingredient was founded in 2007 with a singular purpose.  We leverage key marketing channels to dramatically improve digital impression to lead conversion rates.  We do this with easy web apps and great people.  Blazon, our proprietary multi-channel marketing technology dramatically increases conversion rates.  It uses incentives to encourage audiences to take action!  Blazon is the official social marketing suite of the Direct Marketing Association, and is used by national and local brands alike.  Chief Ingredient is TrustE compliant and we self certify with US-EU Safe Harbor requirements.

www.chiefingredient.com

www.blazonapp.com

Contact: Jim Bishop
619-365-9097